Anyone get engaged recently? If your feeling overwhelmed with all the decisions to make let the chamber help you get started. Come to see us in person or follow the link below:2og.volamdolong.com/bridal-planning/... See MoreSee Less
Reservations are now open for the Administrative Professionals' Day Luncheon. This is a staff appreciation event that is open to anyone that would like to attend on Wednesday, April 24th at the Mt. Carmel Eagles. Featuring: Food & Drinks | Program | Door Prizes | Giveaways Chamber Members $15 ($2 additional late fee for late reservations) Reservation Deadline: Tuesday, April 16th, 2024 Taco Bar ■ Potato Bar ■ Dessert Forms are attached or at www.WabashCountyChamber.com/forms We accept checks, cash, cards, PayPal, and Square payments. Invoices can be issued prior to the event.www.facebook.com/events/1851562135293861/... See MoreSee Less
Check out this GREAT advice from our friends to the east! Thanks Gibson County Chamber of Commerce.Learn more by visiting our website: www.business.gogibson.org/blogIt's Time For a Content Audit.I can already hear the groaning—nobody reads, nobody likes to write. While we can argue these points forever and ever, it’s probably been a while since you looked at your business’ website content. If your content is stale and doesn’t resonate with your target audience, you need to fix that stuff now—even if you think no one reads anymore.Why Audit Your Website Content?Ineffective content is akin to a rude receptionist working at your front desk. But unlike the receptionist, with bad content you may not be aware how many people are losing interest in you. At least if you have an unprofessional receptionist, you might hear them yelling at the clients or bungling calls and set them straight. With ineffective content, someone will be on your site, not find what they want, and never return. The only thing they'll leave behind is perhaps a ding to your "time on page' rating with Google.How Do You Conduct a Website Audit?Begin by getting a few things together. Whether that's on paper or in your brain is up to you but here's what you want to be clear on - your audience. Who are they, what do they do? What do they like? What troubles them? What do they need? Come to the audit with this knowledge in mind.You also want to be clear on your business goals. What do you want people to do on your website? Are they buying from you? Getting to know you? Figuring out how you're different from your competition? Or all of these things?Content Audit ChecklistWhen going through your content, ask the following questions about it. If something falls short, place it on a list to be refurbished. Don't forget to add the "why" behind the rework. You won't remember. Write it down.- Does this content make my ideal customer think, feel, or act?- What's on the "top fold" of the site?- Is the content understandable for someone who knows nothing about buying with you sell?- Does it make it clear what can be expected when buying from you or using your services?- Does your word choice fit your audience?- Are you telling your story?- Where are your testimonies / reviews?- Do your words accomplish what you set out to do?- Are your stats and references up to date?- Do you have content for current customers?Visit our website to learn more information on how to conduct a content audit for advanced marketers.#gogibson ... See MoreSee Less